Naked Nature: A Playful and Sustainable Snack Bar Design

Bringing Nature to Life Through Packaging

With a growing focus on environmental consciousness, Naked Nature captures the essence of a world that is reconnecting with nature. The design and verbal strategy for the brand, as well as all packaging designs, were meticulously developed by Angela Spindler, the creative director.

The packaging of Naked Nature bars is a testament to their big, bold flavors. Hand-drawn typography bursts from the pack, symbolizing the flavors that cannot be contained. The brand language is playful and honest, reflecting the raw nature of the bars themselves.

One of the standout features of Naked Nature is its commitment to sustainability. The bars are wrapped in a compostable material, ensuring that the packaging has minimal impact on the environment. This aligns with the increasing demand for eco-friendly products.

The technical realization of the design involves using a compostable rewind, printed with CMYK plus two spot colors, offset. This printing technique allows for vibrant colors to be achieved on the uncoated compostable stock, overcoming a significant challenge in the design process.

Naked Nature bars are housed in recyclable cardboard SRT, providing a complete package that is both visually appealing and environmentally friendly. The interaction with the design is simple and straightforward, with the bars easily accessible and ready to be enjoyed.

The design project for Naked Nature spanned 12 months and was based in Sydney, Australia. The dedication and creativity of Angela Spindler and the design team resulted in a snack bar design that stands out in the market.

Recognized for its excellence, Naked Nature was awarded the Bronze A' Design Award in Packaging Design in 2023. This prestigious award acknowledges designs that demonstrate outstanding creativity, technical skill, and a commitment to improving quality of life.

Naked Nature is a testament to the power of design in capturing the essence of nature and sustainability. With its vibrant colors, playful typography, and eco-friendly packaging, this snack bar design is a true standout in the market.